NewFronts 2022

IAB NewFronts is the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.

As a sponsor and platform that is uniquely positioned to help marketers deliver both cultural and business impacts, TikTok had the opportunity to bring together thousands of brands, agencies, and media buyers to learn more about TikTok as an entertainment platform and drive excitement around new products for marketers. With the theme “TikTok is ForYou”, the team introduced TikTok Pulse to over 300 attendees and featured creators from different communities to come together for an evening of entertainment, education, and connection.