ELC Innovation Day with TikTok

Innovation Day is a concept for a client-curated day of programming.

In July 2022, we hosted 6 brands from Estée Lauder Companies for a day where we addressed ELC’s business challenge of H2. 75 attendees joined our team in the bleacher space of TikTok’s office to learn more about the BeautyTok community and were soon introduced to 6 creators who would act as Creative Directors during our breakout groups later that day. After ideating in their workshops, they celebrated and unwinded with a Networking Happy Hour.